Search Manager

BI · Birmingham, West Midlands
Department BI
Employment Type Full Time
Minimum Experience Manager/Supervisor
Compensation DOE

About us


Cognition is a leading UK digital marketing agency, based in Birmingham, but with a global footprint. We pioneer a blend of marketing, technology and psychology to create successful marketing and sales strategies that deliver impressive results for a breadth of organisations across multiple sectors.

We are HubSpot Diamond partners and one one of the largest and longest established partner agencies.

You will be working from a great location at our newly refurbished head office in the centre of Birmingham – just two minutes from New Street Station. Our team is dynamic, hard-working, friendly and supportive. We believe in work-life balance and provide flexible working hours to support this (8-4, 9-5 or 10-6).


The Role


As Search Manager, you will work as part of a fast-paced digital marketing team. You will lead our SEO and paid search activities for our clients, while supervising a small team. 


You will be on top of industry trends, adjusting client activity based on ever-changing best practices. You'll also be highly numerate, able to thrive in a data-driven environment and have the ability to analyse, interpret and optimise KPIs with confidence.


Key responsibilities


  • Create and implement the SEO and PPC strategies for our clients and for the agency

  • Maintain and develop current editorial SEO workflows and identify new areas for content creation

  • Work closely with account managers, content and web development departments

  • Assist in ensuring SEO best practice is adhered to across all websites

  • Perform regular competitor analysis and identify opportunities to improve and overtake in key markets

  • Create SEO technical site audits and competent at creating a workflow to rectify issues

  • Experience in B2B and B2C clients

  • Planning, testing, implementation and optimisation of efficient and profitable paid media campaigns across multiple networks and for several major retail sites/brands

  • Use Google Analytics to provide analysis and insight for website performance to support new business and strategy planning and optimisation


Your essential skills


  • Highly articulate at communicating SEO and paid search strategy, tactics and analysis to clients and the wider agency 

  • Solid background in paid and organic search  

  • Strong experience of successfully creating PPC campaigns in Google, including display and YouTube

  • Proven PPC skills, optimisation techniques and bid management

  • Experience of Paid Social campaigns, Facebook, Twitter & Linkedin


  • Experienced in the use of Google Analytics

  • Understanding of how technical website development contributes to successful SEO

  • Experience of using CMS platforms to implement SEO tactics

  • Basic HTML skills

  • Proficient in SEO tools such as SEM Rush, MOZ, Screaming Frog, Ahrefs 

  • Monitor algorithmic changes and developments and recommend actions to relevant teams 


Your desirable skills


  • Experience in remarketing across Google, Facebook & LinkedIn 

  • Organic and Paid A/B split testing for CRO

  • Google shopping / eCommerce experience

  • Experienced in Google Tag Manager - implementing tags 

  • Google Ads and Google Analytics Certified

  • Previous agency experience


Your essential qualities


  • Calm under pressure, delivering work to a consistently high standard

  • Pro-active and willing to take on any task

  • Positive attitude and good team player

  • Self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches

  • Strong communication and liaison skills – both written and verbal

  • Well organised, with exceptional attention to detail 


 


 

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  • Location
    Birmingham, West Midlands
  • Department
    BI
  • Employment Type
    Full Time
  • Minimum Experience
    Manager/Supervisor
  • Compensation
    DOE